This course covers the fundamentals of marketing for those working in, or interested in a career in Digital Marketing.
This course will develop and improve individuals understanding of marketing, consumer behaviour and marketing functions.
Course content includes:
– Understand the function of marketing
– Understand the consumer buying process and factors that can influence it
– Understand how internal and external marketing
environments can be examined
– Understand the marketing planning process
– Understand the individual elements of the marketing mix
Please note, the learner will need access to a computer with an internet connection to access this online course and to communicate with the course trainer.
Summary of Outcomes
Individuals can apply for the Certificate or Diploma in Digital Marketing at Level 4 when enough credits have been achieved. Credits are achieved by completing units which are then classed as Awards
Individuals can apply for the Certificate or Diploma in Digital Marketing
at Level 4 when enough credits have been achieved. The Diploma comprises of individuals achieving 40 credits (8 units) at Level 4. The Certificate comprises of 25 credits (5 units) at Level 4.
This course costs £210. Funding is available, subject to eligibility, please contact us to find out more.
Method of Assessment
Locations across wales or in-house at your business