Level 4 Award in Digital Marketing – Marketing Fundamentals (Online Delivery) (Part-Time)

Course Overview

This course covers the fundamentals of marketing for those working in, or interested in a career in Digital Marketing.

This course will develop and improve individuals understanding of marketing, consumer behaviour and marketing functions.

Course content includes:
– Understand the function of marketing
– Understand the consumer buying process and factors that can influence it
– Understand how internal and external marketing
environments can be examined
– Understand the marketing planning process
– Understand the individual elements of the marketing mix

  • Entry Requirements

    None

    Please note, the learner will need access to a computer with an internet connection to access this online course and to communicate with the course trainer.

  • Summary of Outcomes

    Individuals can apply for the Certificate or Diploma in Digital Marketing at Level 4 when enough credits have been achieved. Credits are achieved by completing units which are then classed as Awards

    Individuals can apply for the Certificate or Diploma in Digital Marketing
    at Level 4 when enough credits have been achieved. The Diploma comprises of individuals achieving 40 credits (8 units) at Level 4. The Certificate comprises of 25 credits (5 units) at Level 4.

  • Course Modules

    Funding is available for this course, please get in touch to find out more

  • Method of Assessment

    Written report

  • Additional Costs

    £35 OCN Registration Fee

Location

Locations across wales or in-house at your business

Course length

1D

Fee

£0 – funding available, subject to eligibility

Full Fee

£60