Level 4 Award in Digital Marketing Email Marketing Essentials (Online Delivery Part-Time)

Course Overview

This course covers email marketing essentials for those working in, or interested in a career in Digital Marketing.

Course content includes:
1. Understand the role of email marketing within the communications mix.
2. Know the key stages of planning email marketing campaigns.
3. Understand how to build and segment an email database.
4. Know the critical success factors for email marketing campaigns.
5. Understand the metrics and techniques used to measure email campaign performance.

  • Entry Requirements

    None

    Please note, the learner will need access to a computer with an internet connection to access this online course and to communicate with the course trainer.

  • Summary of Outcomes

    Individuals can apply for the Certificate or Diploma in Digital Marketing at Level 4 when enough credits have been achieved. Credits are achieved by completing units which are then classed as Awards

    Individuals can apply for the Certificate or Diploma in Digital Marketing
    at Level 4 when enough credits have been achieved. The Diploma comprises of individuals achieving 40 credits (8 units) at Level 4. The Certificate comprises of 25 credits (5 units) at Level 4.

  • Course Modules

    Funding is available for this course, please get in touch to find out more

  • Method of Assessment

    Written report

Location

Locations across wales or in-house at your business

Course length

1D

Fee

£0 – funding available, subject to eligibility

Full Fee

£210