Level 4 Award in Digital Marketing – Digital Marketing Planning (Online Delivery) (Part-Time)

Course Overview

This course covers the skills required when planning digital marketing activities for those working in, or interested in a career in Digital Marketing.

This course will develop your knowledge and understanding on digital marketing plans and how to introduce these into your role as a marketer.

Course content includes:

1. Understand the changes in consumer behaviour caused by digital technology.
2. Understand how the digital marketing environment can be examined.
3. Illustrate the different stages of the digital marketing planning process.
4. Understand how to apply elements of the digital marketing mix.
5. Know how digital marketing plans can be controlled and measured.

  • Entry Requirements

    None

    Please note, the learner will need access to a computer with an internet connection to access this online course and to communicate with the course trainer.

  • Summary of Outcomes

    Individuals can apply for the Certificate or Diploma in Digital Marketing at Level 4 when enough credits have been achieved. Credits are achieved by completing units which are then classed as Awards

    Individuals can apply for the Certificate or Diploma in Digital Marketing
    at Level 4 when enough credits have been achieved. The Diploma comprises of individuals achieving 40 credits (8 units) at Level 4. The Certificate comprises of 25 credits (5 units) at Level 4.

  • Course Modules

    This course costs £210. Funding is available, subject to eligibility, please contact us to find out more.

  • Method of Assessment

    Written report

Location

Locations across wales or in-house at your business

Course length

1D

Cost

£210