Level 4 Award in Digital Marketing – Digital Analytics (Online Delivery) (Part-Time)

Course Overview

This course covers how to measure return on investment for those working in, or interested in a career in Digital Marketing.

This course is ideal for individuals who are looking to develop their knowledge of digital and social media marketing, understand analytics and data to make best use of their digital marketing.

Course content includes:
1. Understand the importance of digital analytics to marketers.
2. Know core web metrics that can be used to evaluate website performance.
3. Understand a range of quantitative indicators and reports that can be used to evaluate online presence.
4. Understand a range of qualitative indicators that can be used to evaluate online presence.
5. Understand the importance of adopting a testing strategy.

  • Entry Requirements

    None

    Please note, the learner will need access to a computer with an internet connection to access this online course and to communicate with the course trainer.

  • Summary of Outcomes

    Individuals can apply for the Certificate or Diploma in Digital Marketing at Level 4 when enough credits have been achieved. Credits are achieved by completing units which are then classed as Awards

    Individuals can apply for the Certificate or Diploma in Digital Marketing
    at Level 4 when enough credits have been achieved. The Diploma comprises of individuals achieving 40 credits (8 units) at Level 4. The Certificate comprises of 25 credits (5 units) at Level 4.

  • Course Modules

    This course costs £210. Funding is available, subject to eligibility, please contact us to find out more.

  • Method of Assessment

    Written report

Location

Locations across wales or in-house at your business

Course length

1D

Cost

£210