L4 Award in Digital Marketing – Online Customer Experience (Online Delivery Part-Time)

Course Overview

This course covers the changes in online customer experience for those working in, or interested in a career in Digital Marketing.

This course will develop skills in understanding the digital customer journey, principles and measuring the online customer experience.

Course content includes:
– Understand the importance of the online customer
experience
– Know how to map online customer journeys
– Understand the principles of user centre design
– Know how to monitor and measure the online customer
experience
– Understand how to test and improve the customer
experience

  • Entry Requirements

    None

    Please note, the learner will need access to a computer with an internet connection to access this online course and to communicate with the course trainer.

  • Summary of Outcomes

    Individuals can apply for the Certificate or Diploma in Digital Marketing at Level 4 when enough credits have been achieved. Credits are achieved by completing units which are then classed as Awards

    Individuals can apply for the Certificate or Diploma in Digital Marketing
    at Level 4 when enough credits have been achieved. The Diploma comprises of individuals achieving 40 credits (8 units) at Level 4. The Certificate comprises of 25 credits (5 units) at Level 4.

  • Method of Assessment

    Written report

  • Additional Costs

    £35 OCN Registration Fee

Location

Locations across wales or in-house at your business

Course length

1D

Fee

£0 – funding available, subject to eligibility

Full Fee

£60